Why Real Estate Agents Need Video Marketing
Have you ever worked hard on a social media post just for it to be seen by a hand full of people? I have, more times than I would like to admit. And so has every other real estate agent trying to incorporate social media and real estate video marketing into their online strategy.
At times social media will feel like a waste of your time, especially when your just listed posts aren’t even getting seen. And Facebook isn’t making it any easier as it becomes more and more focused on getting you to pay for views.
But all is not lost…I’m here to tell you that it is possible to increase your organic reach and start to grow your real estate being online merely by creating video content. In this article, you’ll learn what exactly is video marketing, why real estate agents should start using videos now, and how to get started with real estate videos.
Let’s jump right in, and before you know it, you’ll utilizing video marketing to grow your real estate business in no time.
What Is Real Estate Video Marketing?
Video marketing is using videos to promote and market your real estate services, increase engagement on your social profiles, and reach your audience in a new and exciting way.
A decade ago, creating videos for marketing was an expensive luxury reserved for million-dollar listings and large brokerages. Since then, it’s become a staple – an accessible, affordable must-have tool to help attract your target market and set yourself apart.
Real estate video marketing isn’t just for increasing views and engagement on social media. Website pages with videos are several times more likely to rank well on Google, and adding the word “video” to your email subjects can increase your open rates by 19% and lower opt-outs. Also, having video content can open get you seen on platforms where text and simple photos cannot, such as YouTube.
5 Key Benefits of Video Marketing For Real Estate Agents
Video marketing takes time, effort, and guts to put yourself out there. But so does cold-calling, door knocking, and networking! Excepts video marketing provides real estate agents with an opportunity to get in front of 1000s of potential clients without rehearsing one script.
Video marketing is undoubtedly worth the effort, and here are five incredible ways that video marketing can grow your real estate business.
1. GET SEEN ONLINE
Tired of hearing crickets after you post on social media? Social videos generate 1,200% more shares than text and images combined. Although social media is an excellent way for real estate agents to share their message and new listings to build their following, it only works if new people see your posts. Videos on social platforms receive more shares helping you get in front of more potential clients.
2. SELL MORE HOME
Real estate listings that utilize video marketing receive 403% more inquiries than those without video. Videos are one of the best ways to showcase a house or office space. 64% of consumers purchase after watching branded social videos. Agents who incorporate video marketing into their digital strategy see an increase in the number of buyers requesting to view their properties.
3. LAND MORE LISTINGS
In addition to getting more homebuyers interested in your properties, video marketing can also help you attract clients. 73% of homeowners are more likely to sell their home with a real estate agent who uses video. Including a property listing video as part of your listing presentation shows that you are digitally savvy, up-to-date on marketing trends, and willing to go above and beyond for your clients.
4. SET YOURSELF APART
Only 9% of real estate agents utilize video marketing in their social media strategy. As real estate professionals, we know the importance of building relationships. Video marketing is one of the most powerful marketing tools as it fosters engagement and showcases authenticity, helping realtors build relationships online.
Video: How To Easily Create Real Estate Videos With Animoto
Video marketing is an amazing way to provide your audience with a chance to get to know you and your real estate business in a way other forms of content marketing cannot.
And the great news for realtors is that creating real estate video content has never been easier! With a little time and effort and the right smartphone gadgets, you can begin growing your real estate business online with video marketing.
Editor’s note: This article was created by Kary Perry, Agent at eXp Realty. Information deemed reliable but is subject to change.
About Building Better Agents
At Building Better Agents, we are dedicated to helping agents build successful real estate careers. We help agents develop a plan, build a database, and work smarter to uncover the keys to success as a real estate agent. All without cold calling, door knocking, and chasing expired listings. Building Better Agents Leaders Kerry Lucasse and Kary Perry are proud to be agents with eXp Realty.
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